The Finest Reading Lamp in the World™ – Guaranteed! Backed by 50 years of research, Heritage™ scientifically tunes original Natural Spectrum® indoor sunlight for readers’ eyes. Lamp head rotates and swivels 360º. With timeless design, solid metal construction, hand-polished antique brass finish, and a microprocessor-controlled power adapter, these floor lamp are energy efficient lamps and will last for generations.